Jacob Julio (center), the founder of Masaderia, is an engineer by degree but a baker by heart. His journey from solving equations to perfecting bread recipes began with a simple love for creating something that brings comfort to others. Guided by patience, warmth, and passion, Jacob turned his dream into a place where every loaf tells a story and every bite feels like home. His path is a reminder that it’s never too late to pursue what truly makes you happy.
At Masaderia, every pastry and sweet treat is crafted not just to satisfy hunger,
but to honor and preserve the beloved merienda traditions that Filipinos have cherished for generations.